There have been various tourism research studies of cultural tourism which have focused on identifying and analyzing the characteristics of cultural tourists market. They grow quickly and cover more areas and fields of social and economic life. Despite the younger age group typically aged 20-29 shows the smallest percentage in cultural tourism yet they are also part of the key demographic group. Cultural tourism. A good strategy of promoting cultural attractions or activities can be created by emphasizing the educational elements or educational information that may benefits to the tourists. Gods, according to cult belief, blessed the people down on earth with a booming harvest.This horrible cult shocked the European world. He studied intently the scriptures upholding the virtues of Buddhism according to the Indian school of thought and philosophy and furthered his knowledge and cultural enlightenment achieved abroad.

He recognized different tourist may display different experiences despite having the same or similar motivation levels. This model was then tested empirically on a sample on a sample of cultural tourists visiting Hong Kong and differences can be identified in terms of their travel motives (see appendix D2).

Travel information package (49.4 percent) is also become the second main important source of information used by cultural tourists, followed by friends, relatives, or co-workers which accounts for 36.9 percent, this may reflect the high information content of travel information package and strong personal recommendation from friends or family. Murray (1964), defined motives as a separate distinguishable internal characteristic that occurred, direct, and integrate a person’s behavior (cited in Kay, 2009). It can be concluded that greater percentage or number of women participate in cultural tourism than men.
This group of segment also highly educated and belong to the high social group of having large household income and travel expenditure. They account for about 37% of all travels and the demand is growing by 15% annually. The Foundations signs the 200th collaboration agreement with a foreign university.September 14th, the Amphitheater hall of the Auditorium to the Duomo is entitled in the name (and in memory ) of Prof. A. J. Tomaszewski. The Foundation Promotes The First Restoration Of The Uffizi Gallery Through Viva Firenze Project Involving “Emotional” Customers Of Vivahotels.First Official Program Of International Workshops For Students.Professor Bohumil Fanta Proposes A Second Edition Of His Workshop And The Workshops Become A Permanent Feature. Cultural tourism has a long history, and w ith its roots in the Grand Tour is arguably the original form of tourism. Some empirical research studies have been conducted to gain better understanding of tourist motivation for traveling to cultural attractions and events or other cultural experiences being offered in the destination.A growing body of conceptual and empirical research is showing basically that not all cultural tourists are homogeneous. Hence, the higher education level of tourists, it shows greater participation and interest in cultural tourism. Origin of cultural tourism is documented during the 3rd millennium before Christ, in the papyri of Ancient Egypt. The Mayan culture was eventually suppressed under Spanish dominance and ultimately faded in oblivion.Guide to essential components of cultural tourism and countries promoting itBest practices to be implemented in cultural tourismTravel and tourism arrangements in cultural tourism In addition, there is a trend of moving toward a greater visitation to various different types of cultural attractions in a destination mainly towards ‘arts’ attractions such as visiting to art galleries, performing arts, and festivals (cited in Richards, 2007).Furthermore, study of cultural tourist taken from Tourists Exit Survey on Canada’s major destination Prince Edward Island (PEI), 2004 have identified the different activities participate by cultural tourist compared to non-cultural tourists (see appendix E1). The legendary voyage of the Venetian merchant Marco Polo to the fabled Mongol empire under the Great Kublai Khan is documented in history as a mammoth, first of its kind by a European to Central Asia and the Far East and his awesome exposure to the weird and yet an amazing culture awaiting him and his team including father and uncle.The discovery of the new world Mayan and Yucatan culture and art has been legendary. Cultural tourist now represents as a new type of mass tourist which seeks for meaningful cultural experiences (McKercher and DuCros, 2003).Thus, this paper objective’s is to present a market intelligence report to Australia’s Destination Marketing Organization (DMO) which will provide them information particularly on cultural tourism segment. In contrast, incidental, casual serendipitous cultural tourists were motivated to travel for creation, fun, and relaxation, yet to learn also about other cultures. Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Nevertheless, today there has been a trend and an increasing growth of various tourism markets segments in the tourism industry, which one of them is known as the cultural or heritage tourism that has become the most significant and fastest growing segment in the tourism industry (Virginia Department of Historic Resources, 1998 cited in Huh, Uysal, and McCleary, 2006).Cultural tourist defined by The Australian Bureau of Statistics (1998) is someone who has visited to cultural places and spent at least one night in more than forty kilometres from his original place of residence. Mayan engineering feats and their mastery over technical aspects of constructing temples and other places of public gathering were mindboggling. Various academic disciplines have repeatedly sought to re-evaluate the significance of tourism. U.S Department of Commerce and the U.S President’s Committee in the Arts and the Humanities (2005) showed that the majority of women or females participate more in cultural activities compared to men, this is because the position women has improved in recent decades, both in the family and workplace.

Therefore, satisfaction strategy is can be used to highly attract this tourists to persuade them to visit a destination and experience a cultural attraction.


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