Subs are clearly a component of that, and we're going to make a number of trade-offs as the year progresses to land in a place that I think everyone will feel good about.----------------------------------------------------------------------------------------------------------------------------------------------------------------The next question comes from Doug Anmuth of JPMorgan.--------------------------------------------------------------------------------Douglas Till Anmuth, JP Morgan Chase & Co, Research Division - MD [6]--------------------------------------------------------------------------------Gary, I was hoping you could just go into some more detail on the 4Q sub dynamics you talked about, iOS 13 ramping up late in the quarter. So we are a periodic usage business, which is different than a lot of the other subscription businesses that you're used to seeing.And so these Apple changes that were made did affect our business more than many other subscription businesses that are out there as they change the cancellation flow. And I think if we execute better, we get some bigger wins than we're expecting, that number of 1 million certainly could be higher. Tinder has grown like few other companies before it. This makes estimating subscriber additions and ARPU improvements difficult to pinpoint with precision at this time, particularly on a quarterly basis. Shar was trained as an engineered IIT in India. That's when it's just not ideal time to spend marketing because you just don't have the right sense of the attention and mentality for daters. But now the adoption there is probably in the 85% to 90% range. And we think it is definitely competitive, and we are seeing it gain ground against other competitors in that relationship-focused base.----------------------------------------------------------------------------------------------------------------------------------------------------------------In terms of the marketing shift, we beat our EBITDA expectations. So I tried to go through some of that in my remarks. And given Facebook's immense global user base, it is not surprising that they may very well be 1 of the top dating services.At our conference last year, you had shown some statistics that's suggested that Facebook Dating did not really impact Tinder. We're thrilled that Google named Ablo the 2019 app of the year. They increased in Q4. And so not surprising that one of these apps or there could be incremental usage as a result of Facebook, given sort of how low the friction is. TEXT version of Transcript ===== Corporate Participants First, the team has some great ideas in the works for ALC, a la carte, or consumable features, which will give users, especially power users, additional advantages and benefits on Tinder. We've been working on marketing. We've got a lot of things to consider, and we'll certainly see how the year plays out. Profiles with verified photos will display a blue checkmark. We're undertaking these efforts because the safety of our users is paramount to us. We're busy executing this. It's more around -- it's just more social, a little bit more fun.

It's not the case for the second or third by the time they encounter that cancellation flow. And the outpour and the kind words have been humbling. We've gotten it to the point where it's growing close to 10%, as Mandy said.

We're going to do a lot of experimentation this year. You've been an inspirational leader, and all of us at the company have loved working with you. The second area's around innovation to drive more engagement and successful matching.



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