Jeffrey Glen This process will need to resist the challenges your team and business will go through.Get your content team together and a way to document your process, like a whiteboard, a blank wall with post-its, a spreadsheet, or GatherContent.You will create your content production process by defining each of the six factors involved: 83 The Production Process: How Do We Make It?. This results in delays and lots of frustration.List every single action that needs to happen for a piece of content to move from the brief to approved and published.

When you set aside the time for writing and editing, but not for design and revisions, you will suddenly need extra time from others that simply may not be possible. So your action here is to assign a content inventory responsibility—if there is one associated with the task, of course—to each of the tasks. Working backward may look something like this:Work with everyone involved in the process to adjust this to what works best for them. Let’s say you have two people who look after all graphic elements for your content, but one of them sources photography and graphics, while the other edit them based on your brand guidelines. For example, list every single revision you need to do, like copy revision, headline revision, graphics revision, instead of simply listing general revision as a task. Each of your tasks now has their owner and is positioned correctly. Quality Assurance vs. Quality Control The person that will upload them to CMS needs to access them and write social updates for that piece of content. It gives you a chance to review the effect your content will have on the big picture, and it gives you time to revisit and adjust your entire content marketing strategy based on that.Not knowing the tasks involved in your content production process can delay and derail projects with content never getting published on time, or at all. When you set aside the time for writing and editing, but not for design and revisions, you will suddenly need extra time from others that simply may not be possible. Working backward may look something like this:Work with everyone involved in the process to adjust this to what works best for them. If it isn’t, more than just your deadline is at risk as it becomes a ground for blame-shifting and unhealthy team relationships. This can carry long-term consequences.Go to your task list from the previous step and add a name next to each task. This is also the best time to look into consolidating tasks and the time it takes to complete them. That person then needs to store the new graphics they create.

The more you go through this process, the better you get.

Knowing whether your content aims to increase your search rankings, brand awareness, lead generation or anything else of importance to your business helps you make an actual difference with this content.The best time to assign goals to each piece of your content is at the topic planning stage. Six Sigma Guide to Training and Certification For example, after you list 13 blog post topics for the first quarter of next year, use the space next to your topics column to add a goal for each topic.

Get your content team together and a way to document your process, like a whiteboard, a blank wall with post-its, a spreadsheet, or Let’s look at each of them in more detail and go through the actions you need to take for each factor.If your content is not mapped to your business goals and audience needs, no process can help you move your business in the direction you want. Planning your content topics in bulk is the most common and efficient way to define your content calendar for a quarter or even a whole year ahead.

Brewing is a complex fermentation process.

This is also the best time to look into consolidating tasks and the time it takes to complete them. Over time, you may realise you can consolidate more tasks.

For example, the person in charge of writing the first draft will create a document that will contain that draft. The second part of this step is to map all the tasks backward from your publish date. By doing this, they will get a clear picture of what amount of time needs to be allocated for content production each week.

The production process included the final assembly of the widget as the entire process was performed in house as we did not outsource. It’s what glues all the pieces we mentioned into a repeatable process defined by dates and milestones.There are two parts to this step, which I like to call ‘time to complete’ and ‘days before’ components. For example, if you and the task owner believe it takes 45 minutes to complete a task, round it up to an hour. When you list all 13 goals, some of which will expectedly appear more than once, review your list and see if it aligns with the goals the business as a whole is trying to achieve.If your overarching goal is to increase lead generation by 15%, but the majority of the goals you assigned to your topics are aimed at growing brand awareness, you will need to go back to your topic planning with this goal in mind.

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