cultural tourism by McKercher and Du Gros categorize cultural tourists in response to their depth of experience and also the importance of culture, as a motivator, in their travel.

But this is not one-sided – visitors can also create and enjoy such experiences by contributing to local communities in different ways.Research has shown that cultural tourists “tend to be older, better educated and earn more money than the travelling public as a whole” and “generally spend more money on holiday, stay longer in a particular area and participate in more activities than other tourists.”A clear understanding of various segments and expectations of cultural and heritage tourists who seek more from their travel, should form the basis of a destination’s strategy to tap into these potentially lucrative niche markets. This is particularly the case for monuments whose religious or social importance makes them a central part of community life.On the whole, while cultural tourism is generally beneficial, the problems which it causes can only be avoided with proper planning and sufficient investment in the protection and preservation of the sites which tourists visit. (Arts Industry Tourism Council, 'Cultural Tourism Develo pment in Victoria', June 1997). Dr. Nurse’s study reports that according to the Heritage Council of Western Australia (2006:15), heritage tourists are one of the highest yield tourism groups as they:These facts, coupled with a growing trend towards experiential travel/tourism, are not to be ignored as cultural and heritage tourism are key facets of experiential tourism. Heritage tourism promotes conservation of natural, built and traditional heritage and can enhance destination imaging, intellectual property branding and media value.

With the recent inscription of Historic Bridgetown and its Garrison, Barbados, according to the UNESCO World Heritage website, the Caribbean (as defined by CTO Membership) now has 24 inscribed World Heritage Sites – (17 cultural and 7 natural). In some countries of the Caribbean Sea, the income from tourists is up to 20% of the country’s economy. Finally, visitors learn first hand about the country, whose culture and customs are consequently understood and appreciated better by both tourists and local people.

In addition to earning revenue, there are also cultural advantages to … The sector needs to adopt and strengthen policies and governance models that benefit all stakeholders, while preserving and further promoting the widest possible range of cultural assets and expressions. The main one is that, although protective measures being taken, the sheer number of visitors can cause serious damage to monuments such as ancient temples or cave paintings. An evaluation of the tourism product is then necessary to determine how well it fits these expectations and what needs to be done to fill the gaps.

Sign up to get the latest articles, case studies and company news in your inbox Enter your email address to receive notifications of new articles by email. This is particularly the case for monuments whose religious or social importance makes them a central part of community life. The first UNWTO Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the interlinkages between tourism and the expressions and skills that make up humanity’s intangible cultural heritage (ICH). Furthermore, in a region where the monuments are expected to generate income for the local economy, the site may be spoilt by being surrounded by ugly hotels and other tourist facilities. The Role and Importance of Cultural Tourism in Modern Tourism Industry ��P���@��H��,�l��������OU5 ����T���{"�k��b{��l�޹�c�C��`U b��ualξ7.�z�p��7�� �+�YxB��hډ�C�p�$��@X�� �9�v�#���Yp&kAxF�o��vK���s�����q�5q�w՜l�/�Pbo�{&e]F�!R�I�J��=��E��k����q�@�֑�DGi����k�Kߓ���ı�/��p! A Respect For Other Cultures The biggest benefit that can be brought from the idea of cultural relativism is the universal respect for different cultures and countries around the world. 1. For this important discipline my thesis statement would be, “Tourism is a discipline that offer positive social, cultural and economic benefits for USA”. In particular, they may benefit from greatly increased income, part of which may be spent, for example, on improving museums and galleries and on more frequent and more ambitious exhibitions. There are  a host of other outstanding examples of tourism products highlighting Caribbean culture and heritage, including these lesser-known ones:All of these involve interactive, hands-on experiences that incorporate many different aspects of local culture and heritage – a common key to their success. What’s great about tourism is that the supporting industries like retail and food production also benefit, alth…



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