Exhibit B…Ok, two super short, super small observations here.I’ve seen a lot of independent agency websites. Do you not want one, is it too big of a project, do you not know where to start? I understand that those agents were probably trying to give the impression that they’re more credible by doing this (i.e: large staff, many people standing behind you, etc. Generic website builders just can't compete with our site templates, which we built specifically for insurance agents like you. Do not carry less than this! If I’m in the market for a big-ticket item like insurance, I want to know who you are, what your credentials are, how many years you’ve been in the business, and everything in between.People are looking for answers to the following questions:There are a lot of other little tips as far as what to include, how personal to get, and so on — and you can research that kind of stuff if you’re interested — but as long as you’re letting your customer know who the heck you are, you got a point from me.In your About page, there should be a photo of yourself, especially if you’re running the show.It’s in your best interest to put a face to your name. In fact, if you set your website up with all of the elements in this article, your website should function as a 24/7 employee. Not that this is a bad thing, but it can be easily fixed through a contact form.Also, if you get an email from a prospect and you’re not monitoring your email at that time, the prospect may wonder if you even got their message. What are their common objections? So our writing needs to reflect the fact that people are skimming, and that attention spans are short.The paragraphs are short, and the bold parts draw our attention. It caught me off-guard, and it made the agent seem impersonal, and it was downright not true. They’re expected, many look very outdated, and they don’t feel personable.So, if you can, try to use your own images, or opt for graphics that have a more modern, original feel.If we’re being honest, you know you’ve seen this stock photo at least 50 times. (Also, the “Start Here” CTA is incredibly valuable for brand-new visitors. Insurance Web Designs Caters to Insurance Agents and Brokers. But, there are four other ways to do this as well, and when you combine them all, you’re sure to lure more people in.

If you don’t have time for anything more than an occasional Facebook or LinkedIn post, then stick with Facebook and LinkedIn.Insurance Journal recommends that you have Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube. Twelve cups of coffee, 570 LinkedIn profiles, and 50 websites later, and it’s here.We studied 50 websites of independent insurance agents, and we found that things are looking a bit gloomy.You’ve probably heard us preach that having a website is pretty much mandatory in this day and age. In fact, you should only have what you can keep up with. There’s not much to say about contact forms other than you need one.In a contact form, you can make certain fields required, so if you want to know how old the person is, for example, you can add a field that asks for their date of birth. Perhaps you had to walk through someone’s bedroom to get to a bathroom, or maybe you can’t open the fridge door all the way because it’s too close to the wall.Bad navigation is flat-out infuriating. I’ve compared insurance websites and agency offices quite a bit in past presentations.Because the offline real estate customers used to “do business in” is now online.Your offline real estate (aka your office) doesn’t change very much.A website is ever-evolving. So, with all of this being said, if you capture an email… use it!Remind people of who you are, nurture the relationship, and when the time comes, you’ll be the go-to guy!We’ve made it! Well, technically, a little less than 9 agents (8.8%).

This is the last element that we looked at, and I must say that I’m somewhat surprised.Insurance is an industry that’s based around appointments, so you’d think that more websites would have a place to schedule one, right?Only one site had a calendar, and here’s what it looked like:Before we part ways, I wanted to point out a few observations that I thought were interesting. Ya know…that store you walk into for toilet paper and walk out of with $100 of stuff. So, only collect the information that you truly need upfront.Consumers sometimes need that nudge to move forward in the buying process. Whether you feel like an "internet dummy", don't have time to create your own website content, want to reduce service calls to your office or just want to join other top producers and generate exclusive leads from your own website; we can help you!Our website solutions will help your business take full advantage of the internet.

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